TOP 10 brands in the world.
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Apple inc.
Industry: Electronics, information technology.
Products: Personal computers and tablets, mobile phones, audio players, and others.
Today, Apple is the most valuable brand in the world. Its value is estimated at $355 billion by rating agencies experts.
The company was established on 1 April 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs. The trio initially engaged in the assembly of home computers and the production of proprietary models of PC. But their greatest success came in recent years when Apple introduced its line of mobile products to the world — iPhone smartphones and iPad tablets.
Nowadays, the range of Apple products is very broad and includes smartwatches, computers and laptops, tablets, smartphones, and more. However, the hallmark of "apple" gadgets' popularity is high quality, stylish design, and a brilliant marketing program by Steve Jobs.
Today the company has thousands of offices, brand stores, and service centers worldwide with a staff of nearly 147,000 employees.
An interesting fact: the modern "apple" logo, which is probably one of the most recognized nowadays, had undergone many changes before it became one of the world's most famous.
The headquarter is located in Cupertino, California, USA.
Amazon
Industry: Retail business.
Amazon is the second richest brand in the world today. Amazon also ranks fifth as the most expensive company by market capitalization.
Amazon is the American biggest retail company selling and delivering various goods over the Internet.
Internet users, suppliers, and producers can sell any goods on their own by using Amazon’s website as an online platform. So, the company’s major business line is the sale of products. The popularity of the service soared due to high-quality goods, low prices, prompt delivery, and a wide assortment.
The company was established in 1994 by Jeff Bezos. Amazon is headquartered in Seattle, Washington.
According to overall estimations, the company employs over 1 million people and has more than $321 billion in assets. Its annual turnover amounts to approximately $458 billion, making it one of the most successful brands in the world.
Google
Industry: Software development.
Products: Microsoft Office, Microsoft Windows, Xbox.
The internationally famous Microsoft Corporation was founded in 1975 by Bill Gates. At that time, Microsoft was the first software developer that suggested using packaged software for personal computers (PC) that would thereby make the PC experience user-friendly and intuitive. This software – the Windows operating system – was a real breakthrough since it allowed ordinary users to master PC skills easily. The system brought the company an incredible success and huge profits.
Today Microsoft is one of the leading companies in the PC software market as well. It releases the new-generation Windows operating systems, a set of applications to work with documents called Microsoft Office, and many other software programs. Besides, Microsoft produces its own mobile devices and accessories, video, audio, and office equipment and is currently at the top 3 of the most famous brands in the world.
The headquarter is in Redmond, Washington, USA.
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